Job Description
The Opportunity:
We are looking for a visionary Senior Digital Strategy Lead to architect the digital ecosystem for the 2026 FIFA World Cup. In this high-impact role, you will drive global user acquisition, SEO excellence, and brand visibility for the world's most anticipated sporting event. You will be the architect behind the digital heartbeat of millions of fans, ensuring seamless experiences and maximum engagement across all channels.
Why Join Us?
Work on a legacy project that will define the future of sports media. You will collaborate with top-tier global stakeholders, utilize cutting-edge technology, and lead a team of digital innovators to deliver a world-class digital experience.
Responsibilities
- Global SEO Leadership: Develop and execute comprehensive SEO strategies to drive organic traffic and rankings for high-volume event-related queries.
- User Experience (UX) Architecture: Design intuitive, data-driven user journeys for ticketing, team information, and live streaming platforms.
- Content Strategy: Lead a team of content creators to produce engaging, localized digital assets that resonate with diverse international audiences.
- Performance Marketing: Oversee paid media campaigns to ensure optimal ROI and audience reach leading up to and during the event.
- Technical Optimization: Partner with engineering teams to ensure site speed, mobile responsiveness, and accessibility compliance.
- Analytics & Reporting: Establish key performance indicators (KPIs) and provide real-time insights to stakeholders to refine digital tactics.
Qualifications
- Experience: 7+ years of experience in digital strategy, SEO, or performance marketing, specifically within large-scale events or high-traffic e-commerce environments.
- Strategic Mindset: Proven ability to translate complex business goals into actionable digital roadmaps.
- Technical Proficiency: Deep understanding of SEO best practices, web analytics (Google Analytics 4, SEMrush), and A/B testing methodologies.
- Leadership: Demonstrated experience managing cross-functional teams and mentoring junior strategists.
- Communication: Exceptional verbal and written communication skills, capable of presenting complex data to executive leadership.
- Event Industry Knowledge: Passion for sports and a strong understanding of the digital landscape surrounding major sporting events.