Job Description
Are you a data-driven visionary ready to shape the digital landscape? NexGen Digital is seeking a Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will be responsible for driving high-intent traffic and maximizing our visibility across the web.
We are looking for a problem-solver who can bridge the gap between technical engineering and creative content. If you thrive in a fast-paced environment and have a passion for search algorithms, you will fit right in.
Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic search visibility and keyword rankings.
- Conduct in-depth technical SEO audits to identify and fix site architecture issues, crawl errors, and indexing problems.
- Lead keyword research and competitive analysis to uncover high-value opportunities.
- Collaborate with the content and development teams to optimize landing pages for user experience and conversion.
- Manage off-page SEO efforts, including link-building campaigns and outreach strategies.
- Monitor key performance indicators (KPIs) using Google Analytics 4 and Search Console to report on ROI.
- Stay abreast of the latest search engine algorithm updates and industry trends.
Qualifications
- 5+ years of experience in SEO, with a proven track record of improving organic traffic.
- Expert knowledge of Google Analytics 4, Google Search Console, and technical SEO tools (e.g., Screaming Frog, Ahrefs).
- Strong understanding of HTML, CSS, and JavaScript basics.
- Experience with CMS platforms such as WordPress, Drupal, or Shopify.
- Excellent analytical skills with the ability to interpret complex data and present actionable insights.
- Strong communication and project management skills.
- Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.